Branding · Communication · Lifestyle
/ˈdɪdʒ.ɪ.tl̩ ˈɡɑː.dn̩/
A personal website where you collect and grow ideas, thoughts and projects in public. It flips the act of consuming content into becoming the narrator of your interests. Less a polished result, more a living record.
This is my ever-growing personal internet space and sandbox for curating my projects, thoughts and ideas. I work in brand & communication with a soft spot for clean design, good coffee and building little things on the web. You found my personal corner of the internet — make yourself at home.
A little snapshot — updated whenever life changes.
This website and playing around with brand design.
One thing that helped me — besides my tech stack — was the book The Elements of Brand Design.
The Artist's Way by Julia Cameron.
I started last week. If you're not familiar with The Artist's Way, it's a 12-week program for creativity. There's a theme for each week and two main to-do's:
All focused on getting the creative flow unstuck.
I'm not an avid journaler, so the morning pages are sometimes a dire task, but I do believe in the system that has helped creators for over 30 years now — people even repeat the program after some years have passed.
I'm interested to see what the weeks will bring to my creative life.
Iced Coconut Water Matcha
Instead of milk, this matcha is made with 100% coconut water. I love the clean, fresh taste, especially in summer. BERT has a great one, or you can easily make it at home.
In summer I love a bit of Buena Vista Social Club. It is the perfect backdrop to play on the Alexa's in my apartment while cooking dinner or to read a book outside. It's a classic and I just never get tired of listening.
Here's my playlist with Buena Vista Social Club and a few similar artists that fit right in:
The DOAC episode with Daniel Priestley was a gem. I had to pause and take notes because it made me sort some of my own thoughts. Highly suggest listening.
Ten things I do across brand, content and growth. Tap any to read more.
Define and evolve the visual and verbal identity of the brand across every touchpoint, ensuring consistency, character, and strategic clarity.
Develop brand guidelines, naming frameworks, tone of voice, color systems, and typography — translating business positioning into a coherent identity that audiences recognize and trust.
Design and manage social media visuals across platforms, maintaining a consistent and professional brand identity.
Create graphics, plan content calendars, schedule posts, and monitor engagement to continuously refine the content strategy.
Research, write, and publish brand content that positions the company as a credible industry thought leader.
Conduct event and topic research, apply SEO best practices, write content, and publish — ensuring every piece supports organic traffic growth and reinforces strategic positioning.
Design, build, and maintain the company website and landing pages — including full site builds from scratch as well as ongoing updates that support business development.
Handle page creation, content updates, formatting, performance optimization, and minimal troubleshooting, ensuring the site stays current, functional, and aligned with company goals.
Develop and execute the full marketing strategy for company events — from flagship conferences to recurring series and partner activations.
Own the event brand, build landing pages, write copy, manage promotional campaigns, and drive ticket sales and attendance across channels.
Plan, launch, and optimize paid campaigns across platforms to drive qualified reach for key business objectives.
Build campaign structures, write ad copy, design creatives, manage budgets and analyze performance to continuously improve return on spend.
Draft and manage professional email communications targeted at clients, partners, and stakeholders across the full customer lifecycle.
Write professional copy, build email workflows, manage scheduling, and track performance metrics to optimize future campaigns.
Track, analyze, and report on the performance of all digital marketing activities to inform strategy and demonstrate impact.
Pull data from analytics platforms, build reports, identify trends, and present actionable insights to support leadership decision-making.
Optimize web content for search visibility and conduct ongoing market and competitor research to keep strategies relevant.
Perform keyword research, apply on-page SEO, monitor rankings, and analyze competitor positioning to identify opportunities for growth.
Integrate AI tools and workflow automation into marketing operations to increase output quality and speed without scaling headcount.
Build automated pipelines, use AI for content ideation, research, and production, and implement tools that eliminate repetitive tasks.
A few projects I've shipped — brands, sites and the systems behind them.
Books that shaped how I think about brand, design and creativity. Click a cover to pull it off the shelf, then click again to flip it over for the details.
My honest recommendations and favourite orders.
The tools I worked with and genuinely helped me with my projects.
Got an idea, a café recommendation, or just want to say hello?
My inbox is open.
